The definitive book on leadership is now in its fourth edition. The book lays out the skills all leaders need under the IPA agenda: Idea, People, Action.
- Idea: how will you make a difference? How to build a compelling strategy and vision which the firm buys into.
- People: how to build and manage the A* team which can deliver your vision
- Action: how to maximise the signal to noise ratio: focus on impact, while managing the day to day noise of operations
The book is based on wholly original research with leaders, and their followers, from over 100 organisations.